Founded in 2019 by former automotive engineers, Mathias Plouvier and Dr. Roëll van Druten, the company orignated from Roëll's frustration with the inefficiency of the front derailleur in cycling.

Classified's journey involved eliminating the front derailleur and introducing the Powershift hub to revolutionize gear shifting. the goal was to offer a more reliable and efficient shifting experience while retaining the control and functionality for an optimal ride.

Powershifts enhancements and improvements to traditional bicycle drivetrains have earned recognition and awards for groundbreaking innovation.

Tom Boonen - an ambassador and investor commented that Classified “Is the first leap forward in drivetrain technology for decades”.

Since commencing production and sales in 2021, Classified has consistently achieved numerous milestones, redefining the market and proving that innovation can significantly enhance the rider experience

Testing Classified technology in a competitive environment is a key part of our R&D strategy. Since launch the Factory team we've achieved a host of successes.

The Classified technology is opened out to all types of cycling. From road, gravel, MTB and urban, Powershift transforms the cycling experience.

The next 18 months mark a momentous time for Classified. With powering World Tour teams, exciting partnerships and a flood of product developments, we're only getting started.