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Design & Innovation Award 2021

The Design & Innovation Award, a seal of approval and the benchmark achievement for the bike industry’s highest-performing products, is awarded to Classified's POWERSHIFT Hub.

After having tested our Classified shifting technology for over two weeks, an independent award team consisting of international journalists, professional test riders and industry experts awarded the Classified POWERSHIFT hub in the category Components Road.

"The Classified POWERSHIFT Hub combines the advantages of 1- and 2x drivetrain without any of their disadvantages, making it the bike revolution of the year."
– Jury Design & Innovation Award

‘The award is more than just a title-giver or a round of applause for brands. As it is the result of thoroughly tested products in the real world, we are very proud winning this award’, says Mathias Plouvier, CEO of Classified Cycling.

The Design & Innovation Award verdict
Read the full article on the DI.A website.

DI A review

About the Design & Innovation Award

The Design & Innovation Award is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products. The Design & Innovation Award is more than just a title-giver or a round of applause for brands. It’s the definitive award that decisively tests products in the real world, assessing them in their entirety and reaching considered verdicts. This year once again saw select international journalists, professional test riders, and industry experts invest more than 6,000 hours of their time to partake in the DI.A process.

The Design & Innovation Award is the only award which tests products in the real-world, evaluates them in full and reaches verdicts that are founded in critical and in-depth analysis. Over two weeks, the independent award team consisting of international journalists, professional test riders and industry experts analyse the products and put them through their paces. The goals:

  • DI.A offers orientation in a diverse market with its trusted seal of approval. If you see an award logo on a product, you can rest assured you’re making the right purchase.
  • By separating real trends from hot air, DI.A picks out innovations that point the way forwards, giving them a platform and improving their potential for development.
Foto Jef 2020 2

Written by Jef Van Herck