Introducing the Classified Collective
Different paths. All connected.
Classified introduces the Classified Collective: a platform bringing together riders across variable disciplines, backgrounds, and ambitions.
Classified Collective is more than a racing initiative. It marks an important expansion for Classified, connecting to a broader cycling culture, and planting the seed for the brand’s future product development across new segments.
The eight founding members are Toby Perry, Allan Shaw, Cormac Nisbet, Chris Hall, Lizzie Rayner, Hanne De Vet, Kirstine Frida Rysbjerg and Katrien De Smet. Athletes, creators, and adventurers united by a shared belief in innovation, progress, and authenticity.
Kirstine Frida Rysbjerg
Voice of the Classified Collective
“Being a rider means so much. For yourself it holds so much value and feeling, but equally it entails so many facets. Winning, losing, dreaming, feeling isolated and feeling connected. I’m proud that the Classified Collective is just about that: all the facets, and the fine line between all the contrasts that cycling brings alive.”
The Collective
Kirstine Frida Rysbjerg, gravel rider from Copenhagen, will be the active voice of the Collective through her own upcoming podcast. Katrien De Smet - Classified customer success manager, ultracyclist, mother of two and protagonist of the award-winning Finding Nessie bikepacking movie in Scotland - brings endurance, adventure, and human depth.
Katrien De Smet
Classified Cycling Customer Success Manager and Voice of the Classified Collective:
“In times where race results and AI are dominating content creation, I feel very grateful to get the freedom and trust to be a part of such a diverse group of people and support them on their journey, focusing on sharing authentic stories and real-life experiences.”
Toby Perry races at the sharp end of professional gravel. Allan Shaw turns long rides into stories and experiences. Chris Hall, multi-discipline adventure rider, joins the Collective from a content and adventure angle, bringing a different lens to what riding with Classified can look like.
In triathlon, Lizzie Rayner and Hanne De Vet race where marginal gains define outcomes, driven by performance and belief in technology. Young triathlete Cormac Nisbet brings clear pro ambitions, representing the next generation pushing forward.
This is the first chapter of the Classified Collective.
All or Nothing. Toby Perry at The Hills Gravel Race
We start with Toby Perry, professional gravel racer and defending champion of The Hills Gravel in Treviso. We followed him behind the scenes, from the build-up to the race itself, as he came back to the same roads where he won last year, with the same goal and everything to prove.
Some races go the way you planned. Some don't.
What stays, either way, is the reason you showed up in the first place. This is that story, unfiltered.